AI-Powered Lead Generation Platform

Project Overview

Outbound growth in recruitment usually runs on patchwork: one tool for enrichment, another for outreach, a spreadsheet to keep it all straight. That's exactly the setup a UK recruitment consultancy was working with — Clay, Instantly, LinkedIn Sales Navigator and Google Sheets, stitched together by hand. Nothing talked to anything else, so signals got missed, leads got contacted twice, and the team spent more time managing tools than building pipeline. SIDIS built a single platform to run the whole motion — discovery, qualification, personalised outreach and reporting — while leaving the client in full control of strategy and tone.

Solutions

AI Implementation, Sales Automation

Departments

Sales, Recruitment

Industrys

HR & Recruiting, Lead Generation Agencies

Location

United Kingdom

Cooperation period

4 weeks

Services used

AI-Powered Outreach Automation

Custom Platform Development

Lead Qualification & Scoring

Workflow Orchestration

Challenges to Resolve

Fragmented Tooling, No Central Control

The team was juggling Clay for enrichment, Instantly for sending, Sales Navigator for sourcing and Google Sheets for tracking — four systems with no shared logic between them. Each one did its job in isolation, which meant duplicated effort, rising tool costs and no single source of truth for what was actually happening in the pipeline.

Manual Research Slowing Down Outbound

Spotting the right hiring signal — a company opening a new Executive Assistant or Chief of Staff role — still took manual digging. By the time a lead was qualified and a message drafted, the signal was often cold, and messaging quality varied depending on who on the team wrote it.

Limited Visibility Into Campaign Performance

Without a central dashboard, the team had no real-time read on what was converting, what needed pausing, or where leads were dropping out of the funnel. Reporting was something that happened after the fact, not something the client could check whenever they wanted.

Tech Stack Used

The platform runs on a lean, production-grade stack chosen for reliability and room to scale beyond initial volumes.

Backend & Data

Python and FastAPI run the core pipeline logic, with PostgreSQL handling persistent lead data and Redis managing queues and rate limits across the outreach flow.

Infrastructure & DevOps

Docker-packaged services run on AWS EC2, with GitHub Actions handling CI/CD so updates to scoring logic or messaging ship without downtime.

AI Layer

Claude and OpenAI sit behind an internal model-abstraction layer, so the platform isn't locked into a single vendor and can switch models as pricing or quality shifts.

Integrations

Google Sheets API, Clay, Instantly and LinkedIn Sales Navigator are wired directly into the pipeline, so the client keeps the tools they trust without managing the glue between them.

The Solution

One pipeline, from hiring signal to a personalised inbox

SIDIS designed and built a custom platform that runs the entire outbound motion end to end, while keeping the client in charge of strategy, tone and exclusions — all from a Google Sheet they already knew how to use.

Clay scans the UK job market every 2–3 days for roles matching the client's focus — Executive Assistants, PAs, Operations Managers and Chiefs of Staff.
Pre-filters strip out recruiters, job boards and companies already in the pipeline before a single enrichment credit is spent.
Every incoming signal passes through exclusion checks, a confidence-scoring engine (High/Medium/Low) and a deduplication layer, so only genuinely relevant leads move forward.

An AI core built on Claude and OpenAI writes a personalised 3-email sequence per lead — an intro tied to the actual job signal, a light follow-up, and a soft close.
Qualified leads route automatically into the right Instantly campaign, with a waterfall contact order — hiring manager, then reporting manager, then HR — and built-in safeguards against sending limits and spam risk.
A live Google Sheets dashboard keeps lead status, conversion and exclusions visible at all times, with no manual reporting in between.

Messaging tone and positioning live entirely in a spreadsheet the client controls, so campaign adjustments don't require touching a line of code.

Why It Matters

Four weeks after kickoff, the client had a single system doing the work of four disconnected tools — with more control over messaging and far less manual oversight than before.

End-to-End Automation

One orchestrated pipeline now covers what used to take four separate tools and a fair amount of manual handoff between them.

Personalisation at Scale

Every email is generated against the specific signal that triggered it — no static templates, no generic outreach.

Client-Controlled Configuration

Tone, exclusions and campaign rules live in a spreadsheet the client already owns, so changes don't wait on a development queue.

Full Ownership From Day One

The platform runs on the client's own infrastructure, handed over with documentation — nothing rented, nothing locked to SIDIS.

"We went from juggling four tools and a spreadsheet to having one system that just runs. The team can change messaging or exclusions themselves, and we finally have a real-time view of what's working."